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学习路径Learning path · 第 4 阶段Stage 4

S4 · 资产合规

S4 · Asset licensing

**这一步决定什么****What this stage decides**:这一步不是技术问题,是法律问题 —— 但它能让你的整个项目作废。: This step is not technical, it is legal — and it can void your entire project.

**本站的判断****Our judgement**:每份资产都要能说出「从哪来、能不能商用」。答不出来就换掉。: Every asset must have an answer to \"where did it come from, and can it be used commercially\". If you cannot answer, replace it.

性质:本站的判断,未经实测Nature: the site's judgement, not measured

这一步决定什么:能不能合法发布。这是唯一一步做错了会让整个项目作废的。

What this stage decides: whether you can legally ship. This is the only step whose failure voids the entire project.

为什么单独拿出来讲

前面的步骤做错了,改代码就行。这一步做错了,你可能要下架。

⚠ 更麻烦的是:AI 生成的资产商用授权通常不明确。

模型训练用了什么数据、输出能不能商用,取决于服务条款 —— 而条款随时会变。

Why it gets its own stage

Earlier stages can be fixed by editing code. Getting this one wrong can get you taken down.

⚠ Worse: AI-generated assets usually have unclear commercial rights. What data a model was trained on, and whether you may sell its output, comes down to the service terms — and terms change.

三类风险

资产类型风险等级关键问题
AI 生成的图像/音频⚠ 中-高服务条款是否授予商用权?条款改过吗?
CC0 / 公共领域素材低确认是 CC0(不是 CC-BY,后者要署名)
付费素材包低买的是「商用」还是「个人」?看授权范围
从别处「借」来的⚠ 高没授权就是侵权,AI 改一下不算

Three kinds of risk

Asset typeRiskThe question that matters
AI-generated image or audio⚠ Medium to highDo the terms grant commercial rights? Have the terms changed since?
CC0 / public domainLowConfirm it is really CC0 (not CC-BY, which requires attribution)
Paid asset packsLowDid you buy commercial or personal? Read the licence scope
"Borrowed" from elsewhere⚠ HighNo licence is infringement, and running it through AI does not change that

实操做法

1. 建一个资产台账

哪怕是一个表格,记三列:

文件来源授权
hero.png自己画的本人原创
bgm.mp3生成式音乐工具 X⚠ 待确认商用条款
coin.wavfreesound.orgCC0

⚠ 台账里出现「待确认」的条目,在发布前必须清零。

2. 优先选低风险来源

  • 图像:程序化生成(代码画的图形)风险最低 —— 版权归你
  • 音频:自己做的音效比生成的音乐安全
  • 字体:注意授权 —— 很多字体不能商用

3. 混用时注意署名要求

⚠ CC-BY 需要署名。用了 CC-BY 素材而没署名,可能违反协议。

How to do it in practice

1. Keep an asset ledger

Even a plain table with three columns:

FileSourceLicence
hero.pngdrawn by memy own work
bgm.mp3generative music tool X⚠ commercial terms unconfirmed
coin.wavfreesound.orgCC0

⚠ Every "unconfirmed" row must be cleared before you ship.

2. Prefer low-risk sources

  • Images: procedural generation (code-drawn shapes) is safest — the copyright is yours
  • Audio: sound effects you record yourself are safer than generated music
  • Fonts: check the licence — many fonts are not commercial-use

3. Mind attribution when mixing

⚠ CC-BY requires attribution. Using CC-BY material without crediting it may breach the licence.

⚠ AI 生成资产的真实状况

本站的判断(没有实测,只有推理):

  • 单张/单组素材可用
  • 成套资产的风格一致性是当前生成模型的弱项 —— 这不是提示词问题
  • 商用授权在多数服务里存在但条款模糊,且可能随时变更

所以本站的建议是:AI 资产用来做原型,正式发布前替换或逐条确认授权。

⚠ The real state of AI-generated assets

This site's judgement (no measurement, only reasoning):

  • Individual assets or small sets are usable
  • Style consistency across a full set is a current weakness of image models — and that is not a prompting problem
  • Commercial rights exist in most services' terms but are vaguely worded, and may change

So this site's advice: use AI assets for the prototype, and replace them or verify each licence before shipping.

常见失败

  • 觉得「AI 生成的就都是我的」 —— 模型的训练数据来源往往不明确
  • 抄了素材包的图 —— 付费素材包的授权是「一个人一个项目」,不是「随便用」
  • 忘了字体授权 —— ⚠ 这是最常被忽略的一项
  • 没留台账 —— 到要发布时才发现说不清哪张图哪来的

Common failures

  • Assuming "AI made it, so it's mine" — the training data's provenance is usually unclear
  • Taking images from an asset pack — a paid pack usually licenses one person, one project, not "use anywhere"
  • Forgetting font licences — ⚠ the most frequently missed one
  • Keeping no ledger — at release time you realise you cannot say where any given image came from

判断你这一步做完了吗

  • 每份资产都能说出来源
  • 台账里没有「待确认」
  • ⚠ 字体授权已确认

Are you done with this stage?

  • Every asset can name its source
  • The ledger has no "unconfirmed" rows left
  • ⚠ Font licences are confirmed